Minimum preferred spacing around the logo mark and/or the logo type is 100% the height of the whole logo itself (’x’ in the example).
For the Primary Branding the space between the logo mark and the ‘c’ should be equal to 50% the width of the ‘c’ in the logo type.
For the Secondary Branding the space between the logo mark and the top of the logo type (the actual characters not the ‘dot’ on the i) should be equal to 75% the height of the ‘c’ in the logo type.
To help enforce these spacing requirements you can download ready to use eps or high-res jpg versions of both the primary and secondary logos here.
